2016
4-WHEEL & OFF-ROAD
MEDIA KIT

2-Overview

RECOGNIZED LEADER

4-WHEEL & OFF-ROAD has grown into the largest 4×4 brand in the world, celebrating its 40th anniversary in 2016. It includes comprehensive technical stories, global trail and event coverage, and shares the latest creations from our audience.

MALE: 92.4%
33.0% 18-24 / 28.6% 25-34 / 15.7% 35-44 / 7.9% 45-54 AVG. AGE: 29.5
AVG. HHI: $75,570
ANY COLLEGE: 60.0%
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

From informative and comprehensive technical stories, to coverage of trails and events around the globe, to sharing the latest creations from our readers, 4-Wheel & Off-Road is a wealth of knowledge each and every month.

We reach an audience of 2.8 million

Four Wheeler Supersite Screenshot

DIGITAL

4-Wheel & Off-Road offers up a wealth of knowledge, experience and entertainment designed to engage the most passionate 4×4 enthusiasts, those new to the trails, and everyone in-between.

We reach a web audience of 1 million+ each month

DIGITAL
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STUDIO SERVICES

Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.

From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.

DIGITAL
7-Emerging

EMERGING MEDIA

To address the content consumption needs of a mobile audience, we have developed a platform agnostic hub of information, served in real-time, responding to any format required.

DIGITAL

SOCIAL MEDIA

As the global leader in four wheeling and off-road news, our social channels are the best destination to engage in a robust conversation with the four wheeling and off-road communities.

Our social audience is over 2.0 million

EVENTS

TEN owns and operates 48+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.

RESQ1

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

4.8M+

Total Audience

2.8M+

Print

*1.0M+

Web Unique Visitors

2.0M+

Social