2016
DIRT SPORTS + OFF-ROAD
MEDIA KIT

2-Overview

RECOGNIZED LEADER

DIRT SPORTS + OFF-ROAD provides performance-minded consumer information pertaining to performance off-road and motorsports and the products that make this segment one of the most exciting in the automotive enthusiast universe.

MALE: 92.9%
35.5% 18-24 / 28.4% 25-34 / 14.7% 35-44 / 7.2% 45-54

AVG. AGE: 29.1
AVG. HHI: $77,593
ANY COLLEGE: 60.0%
SOURCE: Off-Road Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

Each issue contains a balance of motorsports and recreational high performance off-roading, incorporating the best parts of Dirt Sports and Off-Road magazines. High quality studio photography is featured in our monthly “Masterpiece in Metal” column, and the history of off-road racing is covered.

Sirt Sports and Off-Road Site Screenshot

DIGITAL

Dirt Sport + Off-Road’s integration into the Four Wheeler Network site means that not only do users get the best from our brand, but the other brands within the group.

Four Wheeler Network’s web audience is 1 Million+ unique visitors each month.

DIGITAL
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STUDIO SERVICES

Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.

From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.

DIGITAL

SOCIAL MEDIA

As the “Voice of Off-Road Motorsports and Performance” we pride ourselves as being the inside connection to the off-road community.

Our total social audience is more than 388K enthusiasts

EVENTS

TEN owns and operates 48+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.

RESQ1

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

550k+

Total Audience

160K+

Print

*1.0M+

Web Unique Visitors

388K+

Social