2016
FOUR WHEELER
MEDIA KIT

2-Overview

RECOGNIZED LEADER

FOUR WHEELER, established in 1962, is the original 4×4 enthusiast brand. FOUR WHEELER presents a wide range of informative articles, including comprehensive new-vehicle testing, evaluation, and technical articles designed for four-wheelers of all abilities.

MALE: 90.8%
30.7% 18-24 / 25.5% 25-34 / 16.3% 35-44 / 9.0% 45-54

AVG. AGE: 30.0
AVG. HHI: $73,350
ANY COLLEGE: 56%
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

Each issue of Four Wheeler presents a wide range of informative and authoritative articles including comprehensive new-vehicle testing and evaluation, technical articles designed for four-wheelers of all abilities.

Four Wheeler Supersite Screenshot

DIGITAL

The oldest truck enthusiast mag has gone digital with the new Four Wheeler Network site, which aggregates all TEN off-road truck content into one website, including Four Wheeler content, social media feeds, and video from all our projects.

DIGITAL
moei_logo_rnd_v2

STUDIO SERVICES

Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.

From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.

DIGITAL

SOCIAL MEDIA

As the global leader in four wheeling and off-road news, our social channels are the best destination to engage in a robust conversation with the four wheeling and off-road communities.

Our social audience is more than 1.5 Million enthusiasts

EVENTS

TEN owns and operates 48+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.

RESQ1

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

3.8M+

Total Audience

986K+

Print

1.0M+

Web Unique Visitors

1.8M+

Social