Car Craft is the definitive guide for the hard-core, do-it-yourself automotive enthusiast. Our audience is both passionate and knowledgeable, so they demand content that is informative and technical, yet plain spoken. We provide our audience with information on how to maximize their cars’ potential while maximizing their performance-per-dollar at the same time.
35.5% 18-24 / 23.0% 25-34 / 12.7% 35-44 / 6.7% 45-54 AVG. AGE: 29.6
AVG. HHI: $80,542
ANY COLLEGE: 60%
SOURCE: ComScore/MRI Fusion, GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube
Car Craft’s audience is dedicated to the restoration and modification of American, V8-powered, rear-wheel-drive cars from the 1960’s through to todays Camaros, Mustangs, and Challengers. Our audience is hands-on, modifying their cars to perform better than the factory designed, whether running quicker on the dragstrip or faster around corners. They are innovative and look for ways to modify existing parts or adapt new parts to older cars. Our audience is much more likely to replace entire systems, from engines to rear axle assemblies in the pursuit of modernizing an older car’s performance, and several of our articles are dedicated to engine and drivetrain swaps. Our audience also is more likely to participate in motorsports, and many compete in drag racing, autocross, and on-track events, in addition to all-around street performance.
Within the realm of HotRod.com, Car Craft is a channel for the hands-on enthusiast. A Car Craft article will inform the audience how to repair and upgrade entire systems of a car, explain why and how combinations of parts work together, and provide many options to achieve various levels of performance. Our information and advice is backed by decades of experience, and access to industry leaders in the automotive aftermarket.
Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.
From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.
The editors of Car Craft are active on social media and regularly interact with the audience, posting from shows and races across the country in real time. In addition, we use social media to tease upcoming builds and events we know the audience will like, and promote existing content to gauge interest through audience feedback.
TEN owns and operates 48+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.
Car Craft’s Elapsed Times magazine is a special interest publication catering to the nostalgia drag racing enthusiasts and active drag racers. its unique format delivers interesting stories from today as well as the past form those who where there. No poser- it is the real thing.
Car Craft also offers throughout the year Special Sections aimed directly at the center of reader interest. From Crate Engines to Suspension, these installments built into regular monthly issues are a sought after for their content and reference value.