2016
MUSCLE CAR REVIEW
MEDIA KIT

2-Overview

RECOGNIZED LEADER

While Detroit wages a whole new horsepower war for the 21st century, interest in the original muscle cars of the 1960s and 1970s has never been higher. Muscle Car Review is the leading brand in this segment of the hobby/industry, bringing readers all the power, color, style and history of the classic muscle era. From concours-level restorations to low mileage originals—and even forgotten barn finds—it’s all in Muscle Car Review.

MALE: 89.8%
14.5% 18-24 / 17.2% 25-34 / 19.3% 35-44 / 19.2% 45-54 AVG. AGE: 38.6
AVG. HHI: $76,552
ANY COLLEGE: 58.0%
SOURCE: Reader Survey, USPS Statement, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

Each issue of Muscle Car Review is packed with features on the ’60s and ’70s supercars: their history, performance, and the fascinating stories behind the cars and their owners. Technical articles range from basic mechanical and maintenance tasks to the fine art of muscle car restoration, improving a car’s driveability (without sacrificing its period-correct appearance), and even the addition of vintage speed parts for those readers interested in “Day Two” muscle. Event coverage encompasses car shows, cruises and auctions around the nation, noting trends and informing readers about what’s hot in the marketplace.

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DIGITAL

In the digital world, Muscle Car Review resides on the hotrod.com Super Site, adding its historically-focused material to the wide variety of enthusiast brands found there. The digital presence allows Muscle Car Review’s editors to expand their coverage beyond what fits in the print package, to deliver more photos, enhanced stories, video, and other content that breaks the boundaries of ink and paper

DIGITAL
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STUDIO SERVICES

Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.

From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.

DIGITAL

SOCIAL MEDIA

As TEN’s digital reach expands, so does Muscle Car Review’s. With a lively social media presence, we can present our brand of information and encourage discussions among readers in real time. Whether they’re reading on a desktop or browsing on their cell phones, any fan of classic muscle can access our content—and talk about it with others—instantly.

EVENTS

TEN owns and operates 48+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.

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CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

445K+

Total Audience

394K+

Print

*2.1M+

Web Unique Visitors

50K+

Social