2016
INTELLICHOICE
MEDIA KIT

2-Overview

OVERVIEW

Founded in 1986, INTELLICHOICE is the market leader in automotive ownership cost and values analysis. INTELLICHOICE is committed to empowering consumers to make better purchase decisions by providing independent and essential automotive information and tools.

MALE: 65%
MALE: 11% 18-24 / 18% 25-34 / 22% 35-44 / 20% 45-54 AVG. AGE: 37.9
AVG. HHI: $81,000
ANY COLLEGE: 63%
SOURCE: ComScore/MRI Fusion, GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

4-Digital

DIGITAL

As content consumption shifts onto web-based solutions, our brand has adapted and developed the single most relevant resource for any auto enthusiast and in-market shopper. As a group, our enthusiasts directly influence 4.5 new vehicles purchases and 10+ auto-related purchases each year.

DIGITAL
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STUDIO SERVICES

Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.

From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.

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CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

208K+

Total Audience

200K+

Web Unique Visitors

8K+

Social