2016
MOTOR TREND
MEDIA KIT

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RECOGNIZED LEADER

An institution in the automotive industry, MOTOR TREND has been delivering premium content, in-depth analysis, and culturally relevant material since 1949.

MALE: 86.9%
32.4% 18-24 / 20.5% 25-34 / 12.2% 35-44 / 8.7% 45-54
AVG. AGE: 30.8
AVG. HHI: $84,064
ANY COLLEGE: 66%
SOURCE: GfK MRI, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

Motor Trend Magazine is world-famous. As an institution in the automotive industry, we have been delivering premium content, in depth analysis, and culturally relevant material since 1949.

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DIGITAL

As content consumption shifts to web-based solutions, our brand has remained ahead of the automotive world and developed the single most relevant resource for any auto enthusiast and in-market shopper. Each member this highly knowledgeable community directly influences approximately 4.5 vehicle purchases a year.

DIGITAL

YOUTUBE

The Motor Trend YouTube channel comprises one of the largest automotive channels in the world. With over 5 million subscribers, our viewership constitutes the most authoritative community in the automotive industry.

DIGITAL
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STUDIO SERVICES

Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.

From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.

DIGITAL

SOCIAL MEDIA

As the leading authority in automotive news, our brand engages in a two-way conversation with a community that delivers the most trusted information to our communities.

EVENTS

TEN owns and operates 48+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.

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CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

23M+

Total Audience

6.7M+

Print

4.7M+

Web Unique Visitors

11.5M+

Social