2016
DIESEL POWER
MEDIA KIT

2-Overview

RECOGNIZED LEADER

DIESEL POWER is the world’s premier diesel brand. It caters to new vehicle buyers and enthusiasts alike, covering everything diesel—from cars and trucks to industrial and military equipment to full-on race vehicles.

MALE: 92.9%
31.2% 18-24 / 27.0% 25-34 / 17.4% 35-44 / 8.4% 45-54

AVG. AGE: 30.8
AVG. HHI: $76,155
ANY COLLEGE: 59%
SOURCE: Reader Survey, AAM, Omniture, Facebook, Twitter, Instagram, Pinterest, Google+, YouTube

PRINT

Diesel Power covers everything diesel, from cars to trucks, to industrial and military equipment to full on race vehicles. If your customers have a passion for diesel engines, you’ll find no better publication to target your audience than Diesel Power.

Diesel Power Site Screenshot

DIGITAL

As content consumption shifts onto web-based solutions, our brand has adapted and developed the single most relevant resource for any truck enthusiast and in-market shopper.

DIGITAL
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STUDIO SERVICES

Utilizing a unique hybrid model designed to meet the ever-changing relationships between brands and their consumers, our unified team of marketers, producers, directors, artists, and strategists live under one roof and create work across all content disciplines. This model allows for conceptual continuity, fiscal economies of scale, and authentic connectivity to the most influential automotive enthusiasts.

From ideation and production to post, finishing, and distribution, everything we do is in service to executing your digital and social strategies to the highest of standards.

DIGITAL

YOUTUBE

Diesel Power on YouTube covers the best of the powerful diesel universe. We cover all the best events, builds, models, and engage our audience through the most relevant content in the world.

DIGITAL

SOCIAL MEDIA

Since we are the largest diesel specific media brand in the world, our social community is composed of the most knowledgeable and influential diesel shoppers.

Our social audience is currently 700K+.

EVENTS

TEN owns and operates 48+ highly anticipated events, which provide exhibitors and sponsors the opportunity to engage with an influential enthusiast audience of more than 1.5 Million annually through immersive live event activations. In addition, we provide media exposure, industry networking, and experiential marketing opportunities to our exhibitors.

10-Programs

CUSTOM SOLUTIONS

Our custom solutions feature media created in a device-agnostic environment. Each piece is carefully crafted to beautifully appear on any platform, in any format.

APPENDIX

1.6M+

Total Audience

930K+

Print

*1.2M+

Web Unique Visitors

710K+

Social